Ad Promotes Gun Safety In An Unconventional Way – With A Dildo

We’ve seen a lot of ads about guns, but this one you’re sure to remember. An ad released earlier this year titled “Playthings” shows two young boys running around playing with large, brightly colored dildos as if they’re swords.

“If they find it, they’ll play with it,” the narrator says, “so always lock up your guns.”

The ad’s creator is a group called Evolve, which promotes gun safety but doesn’t take a side in the gun control debate. Co-founder Rebecca Bond said, “We don’t think that safety’s a side. Safety in the gun category should be inspiring, people should be inspired to make good choices, and safety should be cool.”

While the video may promote gun safety in an extremely unconventional way, it’s lighthearted and memorable and gets the point across without offense to an otherwise sensitive subject: Kids are going to grab anything that’s within their reach. As responsible gun owners, it’s up to us to make sure that a firearm isn’t one of those things.

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