The University of Tennessee, located in Knoxville, has recently been awarded a grant of $4.8M in order to further the attempt by the Obama administration to promote healthy eating.
The students will dress as fruits such as bananas, grapes, and other various edibles in order to make the choice of eating healthy appeal to younger generations as the trend. The department of Agriculture program alleges to “fund critical research that will help USDA and our partners implement effective strategies to support America’s next generation so they can have a healthy childhood and develop healthy habits for life,” USDA Secretary Tom Vilsack said .
The website known as Get Fruved, is outlining why this expenditure is necessary to promote the lifestyle, and where the near $5M will be spent.
This project uses a non-diet approach to weight management and does not promote a special diet to manage weight. Instead, it promotes healthy behavior associated with weight management with messages that support a positive healthy body image …
The students will also use a variety of social media strategies during the campaign (including Facebook, YouTube, and Twitter). The characters will interact with students on campus and recruit them to be on their team. Photos and videos of interactions and character skits will be photographed and filmed and put on the website, Facebook, and YouTube. Campaign events will also include characters appearing on student television, in the student newspaper, on the radio, and at events on campus.
You can read more, and view video preview of where the tax dollars are going at BizPacReview