Daily Beast Ridiculed For Using Ivanka As ‘Clickbait’ For ‘Exposé’ On Transcendental Meditation

Daily Beast Ridiculed For Using Ivanka As ‘Clickbait’ For ‘Exposé’ On Transcendental Meditation

The article tries to demonize ancient practices and basic principles of meditation as deranged and maniacal all because Ivanka Trump does it.

The Daily Beast was slammed for using Ivanka Trump’s name and image to lure readers to their site to read an article about the weirder aspects of the Transcendental Meditation (TM) movement. The practice is know as ‘clickbait,’ whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.

TM is a technique that was introduced to the United States in the 1950’s and has turned into a world-wide movement. It’s being called one of the most effective techniques to help people sleep, settle the mind, relieve stress, anxiety, and depression.

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RT reports:

The Beast report delves into the apparently less-seemly aspects of the TM movement with a headline that reads: “Ivanka Trump’s Gurus Say Their Techniques Can End War and Make You Fly”. What does the daughter of the US president or her husband Jared have to do with the article? Not much, it seems. Ivanka wrote in a book how the technique helps her be more productive. Jared was introduced to it by Bob Roth, a leading promoter of TM – as were many other US celebrities.

The website’s apparent attempt to boost the audience of the report by puffing it up for readers interested in learning bad things about the Trump family didn’t go unnoticed.

Glenn Greenwald sums the Beast’s article up perfectly.

This article – which tries to demonize ancient practices and basic principles of meditation as deranged and maniacal all because Ivanka Trump does it – is far more deranged than the practices and beliefs it attempts to malign.


 

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