David Hogg’s Advertiser Boycott Campaign Against Laura Ingraham Backfires


David Hogg launched a campaign aimed at the advertisers of Laura Ingraham’s Fox News show The Ingraham Angle with the intent of causing her irreparable damage with the ultimate goal being that her show would be cancelled.

Hogg sent out a tweet saying that a ‘friend’ wanted to know who Ingraham’s biggest advertisers were and then posted a list demanding they pull their ads.

His call to action had the desired affect and resulted in 27 companies pulling their ads.

They include some big names like Bayer; Ruby Tuesday; Liberty Mutual Insurance; The Atlantis Paradise Island resort; Office Depot; Jenny Craig; Hulu; Nutrish; TripAdvisor; Expedia; Wayfair; Stitch Fix; Nestlé; Johnson & Johnson and Miracle-Ear. Atlantis Paradise Island, and Liberty Mutual.

That ‘friend’ was probably George Soros who is using Media Matters to influence the anti-gun agenda by helping to fuel the advertising boycott against Ingraham following Twitter comments she made against Hogg.

On Twitter, Media Matters President Angelo Carusone highlighted two of Ingraham’s biggest advertisers, Liberty Mutual and Bayer, who pulled their ads:

Hogg tweeted a list of company’s and asked his followers to contact them and boycott Ingraham.

Why advertisers would bow to the pressure of a media-hyped up teenager who is taking advantage of the Parkland school shooting to make a name for himself is beyond comprehension.

There can be no doubt that Soros and Hogg were not happy to hear that Inraham’s ratings went up over 20 percent in the aftermath of the boycott.

Since Ingraham returned from vacation on April 9, total viewership of her program has averaged about 2.7 million (Monday through Thursday; Friday’s numbers are not available),” Newsbusters reported.

“Compare that to the ratings from March 26 through March 29, the Monday through Thursday just prior to the boycott: That week, Ingraham’s total viewership averaged 2.23 million,” it continued. “The increase in her ratings since the boycott began is more than 20 percent.”

Breitbart reports:

The rise in ratings follows a campaign led by student activist David Hogg, who began targeting Ingraham’s advertisers after she made derogatory comments about Hogg’s failure to get into certain colleges – an action for which she later apologized.

However, Hogg pressed on with the campaign, urging companies to boycott The Ingraham Angle, denouncing the apology as an “effort just to save your advertisers.”

Around 27 companies including Office Depot, Jenny Craig, Hulu, TripAdvisor, Expedia, Wayfair, StitchFix, Nestle, Johnson & Johnson, Atlantis Paradise Island, and Liberty Mutual agreed to pull advertising, although other companies have refused.

Despite the campaign, Fox News have expressed their support for Ingraham, warning that they “will not allow voices to be censored by agenda-driven intimidation efforts.”

Advertisers that refused to boycott the show, such as pillow company MyPillow, have also seen “strong” sales in recent weeks, despite a boycott campaign led by Hogg’s supporters over the company’s refusal to bow to their wishes.


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