‘Hiring Vets Is Who We Are’: Black Rifle Coffee Company Hits Back at Starbucks (Video)


In response to Starbucks’ announcement that they would hire 10,000 refugees to protest President Donald Trump’s executive order on immigration, a veteran-owned coffee business has put forth its own hiring initiative that applies to only former U.S. service members.

Evan Hafer, an Army Special Forces veteran and CEO of Black Rifle Coffee Company, said he would hire 10,000 veterans.

“Our plan is to build 600 stores in the next six years. I’m gonna try to push this forward with the community behind me,” Hafer said Tuesday as a guest on “Fox & Friends.”

According to January 2017 data from the Department of Labor, there is a 6.3 percent post 9/11 veteran unemployment rate in the country, Fox and Friends reported.

Hafer said he would be mostly hiring from this group but would extend to Gulf War veterans as well if need be.

Black Rifle Coffee Company was founded two years ago and has a more than 50 percent hiring rate of veterans as employees.

“Hiring vets is not PR for me; it’s who we are,” Hafer said.

Watch the full interview above, and share your thoughts on this veteran hiring spree in the comments section.


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