They say the state could lessen the risk of poisonings by prohibiting packaging that makes the pods look like candy.
Two New York lawmakers are calling for a state law requiring new packing for laundry detergent pods that would make them child-resistant, and less colorful in an effort to make them less appealing to eat.
The move comes in the wake of the dangerous “Tide Pods challenge” that became an internet trend showing people putting the laundry detergent pods in their mouths and posting videos of them eating them.
Fox News reports:
State Sen. Brad Hoylman, a Manhattan Democrat, and Assemblywoman Aravella Simotas, a Queens Democrat, unveiled their proposal Tuesday, noting several deaths around the country tied to the Tide Pods challenge.
“We’re asking for all laundry detergent pods to be uniform in color,” Hoylman said.
“All we have to make sure is that public safety trumps [Procter & Gamble’s] profits,” Simontas added.
Eating Tide Pods started as a challenge on social media. Teenagers began posting videos of themselves chewing and gagging on the small, colorful detergent pods, and daring others to follow suit. Some social media users have posted videos of themselves cooking the pods before eating them.
They say the pods also are a risk to young children and adults with dementia who might mistake them for something edible.
“They’re squishy, they smell sweet and they look like gummy bears,” Hoylman explained.
Following the dangerous trend, Tide took action to stop people from eating to pods by putting out warnings and PSA ads starring New England Patriots star player Rob Gronkowski.
Amazon, which sells the pods on its site, disabled comments from users who wrote the detergent capsules were “delicious,” The Verge reported.
YouTube also vowed to take down videos of anybody doing the “Tide Pod Challenge.”
Last month, Procter & Gamble CEO David Taylor said the company was working to remove online videos featuring people participating in the challenge. He urged adults to help young people understand “this is no laughing matter.”
“However, even the most stringent standards and protocols, labels and warnings can’t prevent intentional abuse fueled by poor judgment and the desire for popularity,” Taylor wrote in a post published on the company’s website.