This is incredibly embarrassing for Megyn… anybody who’s anybody at NBC will be going to the Olympics.
Megyn Kelly will not be joining her fellow NBC stars next month as they travel to South Korea for the Olympics – Kelly will be staying home which is raising new questions about NBC News’ highest paid star.
The Olympics is a command performance for any high-profile star or executive at the Peacock Network, which has paid nearly $1 billion to broadcast the 2018 Pyeongchang Games in the United States. While it’s unclear if Kelly made the decision to stay home herself, it’s unusual nonetheless, Fox News reports.
NBC traditionally sends its entire panoply of news stars to the games, and true to form, both the “Today” show and “Nightly News” will broadcast live from Pyeongchang for the duration of the games, focusing their news programs almost entirely on games coverage. NBC executives, as well as head honchos from parent company Comcast, also travel to the games to hobnob, attend receptions and watch sporting events.
Fox News has confirmed, however, that Kelly, who makes about $23 million a year, will not join her fellow stars in South Korea. Instead, her troubled 9 a.m. hour of “Today” will broadcast Olympics coverage from its usual studio in New York’s Rockefeller Center, according to TVNewser.
“This is incredibly embarrassing for Megyn,” said one NBC News insider. “Anybody who’s anybody at NBC goes to the Olympics.”
The Olympics bring a significant increase in viewers to NBC News and provide the network with a huge opportunity to promote its high-priority programming and stars — an opportunity Kelly could really use.
Kelly will be part of NBC’s coverage of President Trump’s State of the Union address later this month and she is coming off her most-watched week at the network. As a result, some insiders feel that NBC execs shouldn’t upset the applecart and let “Megyn Kelly Today” build momentum – but others feel it’s a wasted opportunity.
“It is odd that NBC News would leave its highest-paid host at home. Megyn’s ratings are improving a bit as the show has focused on the sexual harassment issue, but she could still use the kind of exposure and interviews you only get when physically at the Olympics,” The Hill media columnist Joe Concha told Fox News.
NBC News stars heading to South Korea include Savannah Guthrie, Hoda Kotb, Al Roker, Natalie Morales, Willie Geist, Craig Melvin, Lester Holt and Dylan Dreyer. NBC News is also sending at least eight on-air correspondents including legendary foreign correspondent Richard Engel, and even NBCNews.com is sending a correspondent, Eric Ortiz, to report for an exclusive SnapChat show. During the Olympics, “Today” will broadcast from South Korea from the legendary “Portable Olympic Pavilion” which has been used in six past games.