Michelle Malkin: The NFL Will NOT Survive “By Insulting and Trashing Its Own Customer Base” (Video)

Michelle Malkin: The NFL Will NOT Survive “By Insulting and Trashing Its Own Customer Base” (Video)

The NFL better get their players in line – they are losing more than just their fans!

Michelle Malkin appeared on Fox News’ Judge Janine Show to talk about the growing outrage over NFL players ‘taking a knee’ and refusing to stand for the national anthem.

The NFL is suffering a serious backlash for entering the political playing field – a place they have no business being. Sports fans are leaving the league in droves, and several recent polls and studies show that political activism accounts for a big reason why.

In a poll last year, 44% of fans said they would stop watching the NFL if protests against the national anthem continued. In addition, a J.D. Power survey showed fans citing the anthem protests as the main reason they stopped watching NFL games.

Malkin said –

…As you point out, the numbers don’t lie.  I wrote a column about it this week that includes the NFL.  Viewership is down since the beginning of the [opening] season by 13% . We’re seeing drops in attendance.  We’re seeing drops everywhere, in advertising as well and that’s because there’s no business enterprise that is ever going to survive by insulting and trashing its own customer base…

 

Breitbart reports:

After ratings for Week Two crashed, adding to the angst already felt by a poor showing in Week 1, industry insiders and analysts are sounding the alarm.

A new report claims that CBS, ESPN, Fox and NBC could take a $200 million hit to their estimated $2.5 billion in NFL advertising earnings if fans continue to turn off the TV, the The Hollywood Reporter noted recently.

The worries over earnings are not allayed by the fact that this season’s Week Two is the lowest mark for CBS since 1998. And the first two games of the season are down double-digits at a multi-year low compared to last year Breitbartreports.

Guggenheim Securities analyst Michael Morris told THR that he had hoped the 2017 season would be better than last year, but admitted that “early results do not support this optimism.”

“Since the NFL season opened Sept. 7, shares of NBC parent Comcast are off 9 percent, ESPN parent Disney has seen its stock drop 3 percent and shares of CBS are down 5 percent,” THR wrote. “Only shares of 21st Century Fox have risen in that time frame, up 2 percent.”

The worries over earnings are not allayed by the fact that this season’s Week Two is the lowest mark for CBS since 1998. And the first two games of the season are down double-digits at a multi-year low compared to last year Breitbart reports.

Guggenheim Securities analyst Michael Morris told THR that he had hoped the 2017 season would be better than last year, but admitted that “early results do not support this optimism.”

“Since the NFL season opened Sept. 7, shares of NBC parent Comcast are off 9 percent, ESPN parent Disney has seen its stock drop 3 percent and shares of CBS are down 5 percent,” THR wrote. “Only shares of 21st Century Fox have risen in that time frame, up 2 percent.”

Not only do analysts see a fall in ad revenue, but this decline may also result in falling stock prices for the networks.

Still, despite the declines, analysts also note that the NFL is TV’s biggest draw. However, as customer media consumption trends change, the NFL’s favored nation status among smaller quantities of viewers, may not be enough to stave off severe belt-tightening.

“Since the NFL season opened Sept. 7, shares of NBC parent Comcast are off 9 percent, ESPN parent Disney has seen its stock drop 3 percent and shares of CBS are down 5 percent,” THR wrote. “Only shares of 21st Century Fox have risen in that time frame, up 2 percent.”

In a poll last year, 44% of fans said they would stop watching the NFL if protests against the national anthem continued. In addition, a J.D. Power survey showed fans citing the anthem protests as the main reason they stopped watching NFL games.

The Gateway Pundit sums it up perfectly:

The NFL allows players to disrespect American history and the American flag and as a result has made a game changing fumble. The NFL needs new leadership and rules encouraging their players to respect American traditions and history.  NFL players are currently disrespecting the many Americans who gave their lives for this country.

NFL fans are predominantly conservative.  They are hard working Americans, not the liberal base of socialist non-working Americans.  The NFL is making a big mistake by believing that conservative Americans are not their base and that conservatives do not have the economic power to shut them down.  If the NFL wants to continue debasing this country they can expect to continue to see their numbers and profits dwindle.

President Trump is right.  Fire NFL leadership and the players who disrespect our country while making millions.

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